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The pitfalls of online review systems

A few months ago, did you catch the doubleglazingblogger.com article titled ‘Installers Should Be Able to Review Home Owners?’ Having been on the receiving end of 5 or 6 bogus reviews in the past, this particular blog resonated with us.

The pitfalls of online review systems

So, we’re sure you can imagine how frustrating it is when most of the negative reviews we’ve ever received have been from individuals that we’ve never done any work for in the first place! Dedicated to doing a proper job, we’ve even been known to turn down jobs when we’ve found issues on the survey that could have an adverse effect on us being able to complete the job in line with building regulations, as well as our very high standards. Treating customers the way we’d expect to be treated, we strive to iron-out any issues before we begin the job, rather than halfway through it; it’s simple common sense!

DW Windows take an honest & upfront approach to home improvements

We find this upfront advisory approach to be the best way forward for all parties involved in the installation and aftercare process. However, it can sometimes end with us receiving an unjust review. In this modern world of online reviews, unfortunately, it’s very easy for companies to be portrayed in an unfair light – which can be very damaging.

At DW Windows we are incredibly proud of the fact that we are recommended by 99% of our customers, with a Which? Trusted Trader score of 4.8/5 via 173 reviews (correct at time of publication). We even have 35 video testimonials from a wide range of satisfied customers located across the West Midlands. Take a look.

No-one is perfect, but our average review score across all platforms is at around 4.5 out of 5. Constantly aiming for 5/5, it only takes one bogus or unwarranted review to undo many years of hard work.

How to spot fake reviews online

According to the latest Consumer Review Survey (2018), 33% of consumers spotted lots of fake reviews; up from 25% in 2017. So, if you’re worried about the authenticity of an online review, here’s some points to consider:

  1. Generic names
  2. Photo-less review profiles
  3. Review history e.g. no review history or a pattern of overly negative reviews
  4. Overuse of “I” and “me” and lots of verbs
  5. Phrase repetition

Prioritising quality and customer care for over 13 years

If you’re looking for outstanding localised knowledge, expertise and customer care, contact a DW Windows expert today for all your home improvement needs.

Related to this topic: DW Windows case studies

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Serving Wolverhampton and the West Midlands

Wherever you live in the West Midlands, our range of windows, doors and home improvements will help to transform your property, whether traditional or contemporary.

For over a decade we have been serving locations including Wolverhampton, Walsall, Stourbridge, Birmingham, Dudley, Telford, Kidderminster, West Bromwich, Bridgnorth and further afield. Whether you want to add a touch of style to your home, or enhance its security and energy efficiency, DW Windows are glazing specialists that you can rely on.

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